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Vinyl Banner Design: The Colors You Choose Could Effect More Than You Think

Posted by Ara Abrahamian on

Think about it- what attracts us to advertisements? It is either the way something is said or the way it is displayed. When you focus just on the visual aspect of things, it is color that evokes the most emotion.

With that said, it is important to choose the colors you use in your vinyl banner design carefully. The colors you choose might say more than you think. For example, did you know that green is often times used to indicate a freshness or an earthly feel. It correlates well with brown and other warm earth tones. So, for restaurants, this would be a perfect color.

Red can indicate many emotions and it is largely based on how it is used. For example, if red was used as a background color that consumed most of the image, it would more than likely indicate a warning or evoke anger, edginess and other like emotions. When red is coupled with other colors that compliment it, however, it can be a nice accent color to make images and other information stand out. This is why you see many racing type targeting methods using red along with the standard black and white- and often times yellow.

Blue can make a person feel calm and airy. This is a perfect color option to include in your vinyl banner design if you have a spa, beauty salon or more. Any industry where relaxation is the key factor, shades of blue work wonderfully.

Before you decide on your vinyl banner design, be sure to check what you banner colors are saying to your audience.