Banner design can be tricky at times if you do not know the basics. There are many things you should think about before having a banner printed. If you are creating a customized banner, be sure to use a font that is “viewer friendly.”
What we mean by viewer friendly is that the person viewing the banner does not have to squint or shield their eyes to see the message. In fact, you can probably bet that if the viewer has to do that- they will not even bother. In that case, your advertising would be a waste of time, money and effort.
Fonts That Work Good on Banners
There are many fonts that work good on banners. The main thing to keep in mind is to keep it simple. You want people to be able to read your banner from the farthest distance possible. In order to do that, normal spaced letters with clean lines is the way to go. Some examples of these types of fonts include: Arial, Verdana and Lucida. You have the choice of choosing block fonts or rounded fonts- find the best fit for your design.
Fonts That Do Not Work On Banners
Any font that is over the top or hard to read will not work on banner design. These fonts included those that are condensed, far spread out or even very bold, too thick or too thin. Examples of fonts that would not be a good selection are: GiGi, most all script fonts and Algerian, Bernard and more.
Find a font that is clean without any interruption. The last thing you would want to do is have your consumer miss the message because of a design flaw.
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