Why Banner Design Is Important
Banner design is one of the most important aspects of creating a banner. The design of the banner is important because it is what draws a person’s attention and focuses it on the message that is being delivered. The question then becomes, what banner design is the best?
When choosing a banner design, there are a few types of issues that are common among most beginners. The main mistake that is made is putting too much information on the banner. People do not want to read a lot of information; in fact, they want to gather the general message in one quick glance. This means that the information on the banner must be clear and to the point. Conveying a message that is short and generalized to the company allows for people to inquire more for details if interested or inform people of an event.
Creativity in a banner design is also very important. Although plain banners still get attention, creative banners garner more attention. For example, if a banner of Doughnut Haven said: “Doughnut Haven”, had a picture of a doughnut and then said “The Best Doughnuts on Earth” and then had contact information; this would be a plain, straight forward banner.
Now, take for example a more creative approach. The Same Doughnut Haven advertisement that says “A Step Beyond Your Regular Doughnut” and has a picture of stairs with a doughnut on top. Although this is not the best example, it shows a bit more creativity in marketing the doughnut brand.
Finally, make sure the banner utilizes color appropriately. The banner design does not have to be a lime green or a crazy outrageous orange to get attention, but they should be contrasting colors that are bold. This is why banner design is best done in full color printing. Using, for example, a black background with white, red or yellow text is a great way to make your message stand out. In contrast, a banner design that uses white text on a light pink background will get lost and fade away. The best combination is a darker background with a lighter text color. Another mistake with color would be to use too many colors. Too many colors will distract from the message and lessen the impact of your banner.
There are many goals businesses and organizations can achieve with a good banner design. A well thought out banner design is essential for those that are utilizing banners for retail sales, store events, liquidation sales and more. Most often a person will see a banner for a second, a couple if you’re lucky, and need to interpret it quickly. If a banner is crammed with information, the potential customer will not even try; if there is an eye catching picture or saying with minimal but straight forward information, an inquiry will most likely result.
Overall, the combination of good color choices, layout and creativity make a successful banner design. Keep the message simple and the results will be rewarding.