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Banner Printing Basics

Are you new to banner printing? If so, banner printing is not hard but there are some simple rules you need to follow in order to ensure your banner printing experience is successful. Design your custom made banner appropriately by follow these helpful tips.


Margin Lines for Hemming and Grommets

Before you lay out your design, understand where the margin lines are for hemming the banner. As a service, DPS hems all of the banners to provide a clean and professional finish. We also include grommets on all the banners in all for corners as well as every two to three feet as applicable by the size of the banner.

With that in mind, it is important not to put any important information or graphics in the margin area because it will either be taken off or punched through creating a hole in your design.

Graphics on Your Banner

If you will be including graphics on your custom banner, it is important to include graphics that are applicable to your message. For example, it would make sense that a graduation cap is placed on a banner that says congratulations on your graduation; however, it would not make sense to put a birthday cake on a grand opening banner for a furniture store.

It is also important to make sure that your graphics do not over power what your message is trying to say. If you notice that when looking at the banner, your eyes shift more toward the graphic rather than what the message is saying- it is considered overpowering. Your graphics needs to fall second to the message.

Font Styles on Your Banner

Font styles are extremely important in your design because that is your communicating tool. How can you deliver a clear message if the font you are using is not readable? Consider a person looking at your banner form many different points of view. Can someone read it if they were up close? Far away? In this regard, cursive fonts and other artistic looking fonts rarely work well with banner designs. The font you use on your banner should be free of any other distractions.

Another note about fonts is to consider matching font styles. If one text area has block font, make sure you continue the same font throughout the whole banner or if you want something different, make sure it stays consistent with the block font format. Too many differences could send a conflicting an non-cohesive message to the viewer.

Using the Right Colors

Whether you will use your company colors or others, it is important that you use bold coloring such as black, darker blue, royal purple and more to emphasize text. Contrasting wording on backgrounds is also important and should be used as lights and darks. As a general rule, avoid using white on black, as it is harder to read.

These banner basics will lead you to a custom banner design that you will feel good about and that viewers will pay attention to.

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