Banner Stands: Trade Show Secrets

What are the trade show secrets of the most successful tradesmen and businesses? The biggest attribute that sets trade show displays apart is there aesthetic value. In other words, they are aimed at attracting a potential client and then zeroing in on the close once they have their attention. The reason this works so well is because the potential client is coming to you and showing interest- not you going to them with a proposal. When it comes to sales, by nature, the client wants to feel as though they are in control.

By them making the first step or inquiry, they feel as though they are.

Vinyl banners and banner stands are one of the most prominent and professional trade show displays. They look good, they relay a clear message and they are easy to set up and take down. They are the perfect solution to display needs because they fulfill all the needed aspects.

The most successful trade show displays have a variety of advertising methods. They will often times have their sets of banners and banner stands, but they will also have a mix of gator board or foam board signs available as well that communicate even more information. The general setup would be to place the main, overall concept, message on a banner and then place more details on foam board or gator board signs. This catches the potential client’s eye, brings them to your display where they can view more details and gives the vendor an opportunity to strike up conversation.

Although these trade show secrets are not difficult, many people do not incorporate these items in their display and often times miss out on potential sales.

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