To Use a Banner Stand or Not- That is the Question

Vinyl banners can be one of the best advertising tools a business could ever own. There are many ways to display a banner and finding the best way to display your ad is essential. Many companies assume that hanging a vinyl banner is the only way to display it. This used to be the case but now there is a different tool available to companies- a banner stand.

Quality banner stands are made of some type of metal- usually aluminum. There are three main types of banner stands including the X-stand, L-stand and retractable roll up banner stand also known as the roll up stand. Each one of these varieties is a great option when looking to display a banner. The difference is seen in the way the stand looks and is seen. There is also a double banner stand style to choose from for those companies that are looking to grab the attention of their audience from both directions.

So the question is whether or not your company would benefit from a banner stand or not. This all depends on the goal of the advertising campaign. If your company is looking to target a large crowd up to the greatest distance possible by printed material, hanging the vinyl banner would be the best choice.

If your company is looking to attract those passing by, a banner stand is more appropriate. The reason a stand works better in these situations is because it puts the ad right at eye level. With a hanging banner, it is often times missed by those that are close to it. This is because when people walk, they do not usually walk around looking up toward the top of buildings- it is usually straight ahead so they can see what is in front of them. Due to this fact, banner stands create the perfect height where people do not have to go out of their way to see something; making it more likely they will actually see it. Many people will not go out of their way to be advertised to!

Banner stands are an excellent choice for trade show vendors and retail stores. The can communicate a special sale or event. They attract people’s attention and can be used to direct traffic. In places such as retail stores and trade show events people rely heavily on signs and other identifying printed materials. In fact, those that do not have these advertising materials are often very unsuccessful and not even on the same playing field as their competition.

All in all, it is important to know your target. Both display methods of a vinyl banner can work just as well as one another pending they are in the most optimal position.

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